Monday, September 8, 2014
Monday 8th
Referring back to today's discussion about the ladder of inference I realized that made a giant assumption that turned out to be completely wrong. All summer I was talking up my favorite soccer team Real Madrid and all of the new star players that they had bought. After the transfer window closed Real Madrid Won a title against a tiny time but many saw it as the beginning to a great year. Right after they faced their capital rivals and lost. A week after they faced another small team and lost by an astonishing 4-1. All of my friends rubbed it in my face. That's when I came to the realization that maybe more expensive isn't always better. Then that got me thinking about the inferences that we make when we see a price tag. For example when I am out looking for something that k=I know nothing about but need, I usually assume that the more expensive it is the better the quality. Am I the only that does that? I doubt it.
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Now way are you the only person who does that. I think that idealogy of more expensive = better is one of the underlying principals of advertising that millions of people buy into every day. We assume that if something costs more (i.e. BMW, Mercedes) it must be better than a more economical purchase (ie. VW, Toyota) when in reality, all of those cars are equally as good, perhaps more bells and whistles, but not "better" per se.
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